Elements of a Successful Marketing Strategy

The most important part in branding any product for a company is the Marketing Strategy that is planned,
implemented and most importantly the person who plans it.

A good marketing strategist is someone who creates the outlook of the brand he represents. Creating a strategy
that sets the brand as a benchmark to be followed is the whole soul idea to hold on to this position. They not only
complete extensive research to identify new marketing opportunities, but they also develop innovative concepts
to promote brand awareness.
Marketing strategy is the long term game plan created by the company to ensure that the end consumer will pay
for the product and services offered to them. This alo defines the brand loyalty by the targeted customers to the
brand such as Apple Products and its users.

Marketing Strategy Vs Marketing Campaign

These two factors are commonly mistaken as one by many whereas in reality these two factors hold completely
different identities when planning.While a marketing strategy is a business’s overall battle plan, a marketing
campaign is just one detailed process that furthers a brand’s journey toward executing that plan.

how to execute a marketing strategy

For brands the main challenge that occurs is the execution of the strategy that is planned. When implementing it
practically will bring out the actual nutshell of the whole plan.

1 – Brand Overview

Most important thing is to have the SWOT Analysis of the business. Before planning any Market Strategy, the
Strategist must know the Strength and Weakness of the brand so that the strengths can be manipulated up most
to overcome the weaknesses. Opportunities to get after this planning should be targeted as main company goals.
Threat analysis can help you determine how your business is unique from other competitors, what your
weaknesses are, and how external factors can either help or hurt your brand. Reviewing your brand’s current
situation using a SWOT analysis can help you improve your marketing strategies while overcoming potential
challenges.

2 – Defining your Targets

Once it is decided that is the Business selling point, the next step is to decide who will be the end consumers and
where it will be marketed. It is important to know the buying power of the product being marketed so that all of its
demographics. There are many questions a Market Strategist and Business can consider while planning and
implementing.
This may include, What demographics usually purchase the products or services that my brand specialises in?
What are the motivations of this group of customers? Will this target market benefit from my products or
services? Will they be able to afford my products or services? These questions will help you better understand
who you should be focusing your marketing dollars toward.

3 – Competitive analysis

The better you understand your competitors, the more likely you are to outperform them. Analysing your
competition’s strengths and weaknesses and comparing them to your own can help you clearly see where your
messaging needs to change, if at all. By comparing revenue, number of clients and employees, location,
websites, social media presence, and past milestones, you could learn a lot about what direction your brand
needs to take in order to earn yourself a leg up on your competition.

4 -Develop a unique selling proposition

Your unique selling proposition (USP) should be a sentence that captures the essence of your brand.
It should focus on who your target market is, what you have to offer them, and why your brand is the
best option to provide the products and services that you offer. Your USP needs to be original and
memorable, and it should also focus on what your customers value.

5 – Building your activity plan

Once you’ve developed a strong USP, it’s important to determine how best to promote it to your target
audience. What tools would be most efficient to use when promoting your brand? Is direct mail or
email marketing more appropriate? Would social media advertisements catch the attention of your
audience better than TV ads? Or, maybe your brand will benefit from launching a creative marketing
campaign. The choices are endless and all dependent upon your business’s marketing goals.

Conclusion

The key to a successful business is the marketing plan and strategy they hold at the back end. This defines the
position of a certain brand in the open market and portrays the image of Business or a product to its consumers
end.