Social media as we know it, have become a key factor in building one’s own or brand personality and
image across the globe. Covid -19 have played a wide role in establishing uncountable brands,
companies and personalities to communicate across the borders with no limitation of exchange of
knowledge.
It opened a gateway portal, creating a number of opportunities for work, ultimately reducing the
unemployment ratio throughout the globe. People around the globe took this opportunity and
established their companies with workers all around the world hence, the term REMOTE WORKING
got a whole new meaning in Digital Networking.
Social Media Market has played a wide role in engaging and connecting with potential customers, and
to reach out to the maximum audience in promoting their brand or companies, targeting every age
group in that process.
Every Social Media platform holds a different aspect while planning a strategy such as

• Linkedin ( exclusively for professional image targeting CEOs and Investors to get yourself or
  brand recognised around high notch people in order to get attention from them that eventually
  help business to grow )
• Twitter ( This platform is basically opinionated place to create awareness or Important
  announcement, thoughts or one’s self or even encouragement to the community)
• Youtube ( Source of sharing detailed information regarding any topic, that may include
  electronics, vlog, travelling, even in education platforms for uploading lectures for everyone to
  easily approach it. Basically it became a reliable source for solutions to every question. Not
  only this, Youtube platform have become a full time career if maintained accordingly and can
  get you well on finance )
• Facebook ( Facebook recently has faded out on its fame due to other platforms that took
  over it in attracting the audience from it. Now mostly it is used by the companies and people
  for promotion Campaigns, and by getting yourself monetized with good reach and likes it can
  be a good source of income as well )
• Instagram ( This platform has become the new name for branding on Social Media, it has the
  audience for every category. Instagram is a photo and video sharing social networking
  service. The app allows users to upload media that can be edited with filters and organised by
  hashtags and geographical tagging. Posts can be shared publicly or with pre approved
  followers )
• Snapchat ( One of the principal features of Snapchat is that pictures and messages are
  usually only available for a short time before they become inaccessible to their recipients. It
  can easily be used as reminders in form of streaks for reminders of brand or any new launch )
• Tiktok ( This social media platform has recently emerged and proved itself to be a worthy
  means to be used in branding for companies or individual personalities.it has now become a
  fasted way to hype a brand among the audience. )
  Markets that come out with a strong Marketing strategy for Branding and utilise these platforms on its
  optimum levels can create a powerful space for the brand among the Social media community.
  

Top 5 benefits of Social Media Marketing ( SMM )

1. Brand Awareness
2. Increase Revenue
3. Improved SEO
4. Better Customer Service
5. Retargeting Opportunities

Advantages of Social Media Marketing

There are unlimited advantages of SMM as it is a limitless space to keep growing and expanding
yourself and brand upwards. Few of these may include,
● You reach large audience
● You have direct connection with your audience
● You create organic content
● You have access to paid advertisement services
● You build your brand
● You drive traffic to our website
● You can evaluate your performance
● You can join Social Media Networks for free
● You can create viral content
● You can get ultimate exposure and opportunities
● You can have multiple chances to explore your limits

Disadvantages of Social Media Marketing

With all the opportunities for using these Social Media platforms, comes the potential problem that can
impact the communication while using these,
● You can receive negative feedback
● You can open a portal for embarrassment
● You must spent a lot of time on campaigns
● You have to wait to see the results
● Less privacy that can be exploited over media

Conclusion

Social Media Management and Digital Networking plays a wide role in creating a brand awareness
around the globe to reach maximum audience and generate the revenue for the brand to reach its top
goals.
It is necessary to plan and implement the perfect Media strategy with strong content and graphical
impact that any consumer or customer that visits the brand, must not leave without making a
purchase.

The post Importance of Social Media and Digital Networking appeared first on Hawk Digital.

Pandemic have changed the entire perspective of the working and business environment. It uses the
possible ways of achieving our targets beyond the borders and not just sitting under one roof and
managing everything up front.
Today we see a number of companies operating worldwide with zero set up and they quite
successfully established themselves without limiting themselves to a room or floor. This has
generated lots of opportunities and saved millions of people going unemployed. The term
FREELANCE has brought a whole new meaning in this sector overall and opened many opportunities
to achieve.
There is no certified and defined way of managing the Remote Team, it entirely depends upon how
the company or a specific business decides to achieve their goals ( Duration, Focus, Mission and
Vision).
Some considerable key points to keep in mind are

Set Expectations

In primary remote or hybrid team management expectations must be set. This leads the staff to stay
aware of the fact that they are accountable for the responsibility they are given and what is required
from the on Daily, weekly even on task based projects.
The responsibility entirely depends upon the manager to set realistic expectations for achievable
tasks with timelines, yet this is to be considered that flexibility should be in delivering the target,
especially when working beyond the borders to achieve tangible outcomes.
Very importantly all required members should be in communication with each other to avoid any
delays in work they should be in constant connections and within availability.
As a manager, regular check-in and meetings should be scheduled to keep everyone in the loop and
updated to avoid any obstacles and hurdles coming in achieving the outcome. Make sure to set
boundaries around the working horses so that people finish on time and not work extra.

Build a Culture of Trust

It can be difficult when you don’t see your staff every day as you’re not sure what they are doing or
when. But trust is crucial in this new work environment.
As a manager it is expected to stay updated upon the capabilities of the team so that the tasks and
targets can be assigned accordingly. Regularly talking to executives and HR more about your team to
know about the strength and weaknesses so that level of achievements can be set.
It is important to micro-manage and trust your staff.

Have Regular Check-Ins

Most important factor that keeps remote management successful is to keep regular check-ins and
frequent meetings. Sometimes the intensity of those meetings can increase depending upon the
workload such as implementing a new marketing strategy for launching a new product so to keep
things straight in line it is necessary to have frequent meetings.
We all understand that even under one roof all staff members have different levels of understanding
and being a manager it is important to understand the level in order to get the outcome.
Same is the case when managing the Remote Staff some may understand quickly and make sure rest
of the team members get it some may take a longer time in understanding the same task. Which is
normal for a manager to keep up with. This can give time to balance between the ZOOM Calls and
approvals via Email, because it ensures every staff member is on the same age as the manager and
Company.
Remember, you can always ask team members what they expect and want from you so you can meet
their needs. Feedback can be the best way to know what’s required.

Offer Encouragement and Emotional Support

This plays a very vital role in developing the trust between the Manager representative and the
Remote staff. Encouragement is always the key to building strong bond relationships at all levels, and
practising it on a regular basis can boost up productivity and also lets the staff stay motivated at all
times.
Everyday simple questions such as ‘ Do you need any help’ can go a long way in getting a productive
outcome. There’s a risk in a remote working scenario that people may feel isolated or stressed. Some
people work well alone and under their own steam, while others require more support.
Make sure to check-in with employees

Remote Working: The right tools for your workforce

The uptake of videoconferencing in recent years has shown how quickly people can adapt to a new
technology when required. There is now a raft of online tools out there to help make remote working
easier and more interactive.
However, it should be noted that many remote workers have raised concerns about being overpoliced
in terms of their time and expected to be available 24/7 – coined as time zone bias. This is particularly
true for those working in different timezones who operate on different hours e.g. the U.S and Europe.
So, it’s important to recognize time differences when it comes to remote workers, particularly those
working for global teams or corporations. Plus it’s also a factor for employees when they consider
their job or future with the business.
With that in mind, here are some examples of tools you can use for your team under different
categories depending on your needs.

Meeting tools

● Zoom – a video conferencing platform that you can use to host meetings and breakout
rooms for projects or brainstorming
● Google Meet – a replacement for Google hangouts, staff can easily communicate through
any device via video
● Microsoft Teams – a place to meet, chat, call, and collaborate in one space, particularly if
you use Microsoft already

Project management tools

● Monday – a project management tool that uses workflows to break down projects and
assign deadlines across a range of departments
● Asana – helps teams to organise, track, and manage their work by adding collaborators
● Trello – is a project management and productivity tool that uses ‘boards’ to organise tasks
with columns that include tasks
● ClickUp – a personal productivity tool that teams can use to create lists or boards full of
different projects that have just partnered with HubSpot

Collaboration tools

● Miro – offers a virtual whiteboard for brainstorming projects with the option of adding files
and images
● Scribe – automatically creates a how-to guide, complete with screenshots, instructions and
clicks that can be customised

Communication tools

● Slack – a good communication tool for one-to-one chats or in group ‘rooms’ that is
integrated with Google Docs, Trello, and other tools. Read more about the Slack brand in
our case study.

Document sharing tools

● Dropbox – a file hosting service that allows your team to store and share documents from
anywhere
● Google Drive – allows your team to access and share files across the Microsoft suite of
software

Time tracking tools

● TimeDoctor – tracks time and productivity across teams and is useful for agencies and
software teams

Team building & culture tools

● Crystal – offers a free personality test to learn more about your team and their preferences
to build a picture of their needs
● Compt – helps you offer tailored perks to your employees by letting them pick ones that.

Hone Remote based skills

There are some skills when people work remotely that they may need to learn or refresh, such as time
management. Polishing this evergreen skill will help employees manage their time to fit in meetings
and deliver work within a set timeframe.
Other skills that may be required as a remote worker (practical and soft skills) are:
● Project management
● Organisation and planning
● Online communication
● Collaboration
● Mind mapping
● Videoconferencing
● Data visualisation
● Adaptability
● Self-motivation
● Organisation and planning
● Presentation
● Software (e.g. Google Docs, Gmail, etc.)
There is a range of skills that need to be honed to successfully work remotely. It’s up to you as a
manager and the business to provide the tools and training required to help facilitate this new way of
working.
Managing a team, particularly remote or hybrid, can be challenging. DMI’s strategy and planning
course covers topics in digital communications, automation, analytics, budgeting, and strategy to give
you the knowledge and skills to lead.

The post How to Manage a Remote Team (and the tools to help you do it) appeared first on Hawk Digital.

The most important part in branding any product for a company is the Marketing Strategy that is planned,
implemented and most importantly the person who plans it.

A good marketing strategist is someone who creates the outlook of the brand he represents. Creating a strategy
that sets the brand as a benchmark to be followed is the whole soul idea to hold on to this position. They not only
complete extensive research to identify new marketing opportunities, but they also develop innovative concepts
to promote brand awareness.
Marketing strategy is the long term game plan created by the company to ensure that the end consumer will pay
for the product and services offered to them. This alo defines the brand loyalty by the targeted customers to the
brand such as Apple Products and its users.

Marketing Strategy Vs Marketing Campaign

These two factors are commonly mistaken as one by many whereas in reality these two factors hold completely
different identities when planning.While a marketing strategy is a business’s overall battle plan, a marketing
campaign is just one detailed process that furthers a brand’s journey toward executing that plan.

how to execute a marketing strategy

For brands the main challenge that occurs is the execution of the strategy that is planned. When implementing it
practically will bring out the actual nutshell of the whole plan.

1 – Brand Overview

Most important thing is to have the SWOT Analysis of the business. Before planning any Market Strategy, the
Strategist must know the Strength and Weakness of the brand so that the strengths can be manipulated up most
to overcome the weaknesses. Opportunities to get after this planning should be targeted as main company goals.
Threat analysis can help you determine how your business is unique from other competitors, what your
weaknesses are, and how external factors can either help or hurt your brand. Reviewing your brand’s current
situation using a SWOT analysis can help you improve your marketing strategies while overcoming potential
challenges.

2 – Defining your Targets

Once it is decided that is the Business selling point, the next step is to decide who will be the end consumers and
where it will be marketed. It is important to know the buying power of the product being marketed so that all of its
demographics. There are many questions a Market Strategist and Business can consider while planning and
implementing.
This may include, What demographics usually purchase the products or services that my brand specialises in?
What are the motivations of this group of customers? Will this target market benefit from my products or
services? Will they be able to afford my products or services? These questions will help you better understand
who you should be focusing your marketing dollars toward.

3 – Competitive analysis

The better you understand your competitors, the more likely you are to outperform them. Analysing your
competition’s strengths and weaknesses and comparing them to your own can help you clearly see where your
messaging needs to change, if at all. By comparing revenue, number of clients and employees, location,
websites, social media presence, and past milestones, you could learn a lot about what direction your brand
needs to take in order to earn yourself a leg up on your competition.

4 -Develop a unique selling proposition

Your unique selling proposition (USP) should be a sentence that captures the essence of your brand.
It should focus on who your target market is, what you have to offer them, and why your brand is the
best option to provide the products and services that you offer. Your USP needs to be original and
memorable, and it should also focus on what your customers value.

5 – Building your activity plan

Once you’ve developed a strong USP, it’s important to determine how best to promote it to your target
audience. What tools would be most efficient to use when promoting your brand? Is direct mail or
email marketing more appropriate? Would social media advertisements catch the attention of your
audience better than TV ads? Or, maybe your brand will benefit from launching a creative marketing
campaign. The choices are endless and all dependent upon your business’s marketing goals.

Conclusion

The key to a successful business is the marketing plan and strategy they hold at the back end. This defines the
position of a certain brand in the open market and portrays the image of Business or a product to its consumers
end.

The post Elements of a Successful Marketing Strategy appeared first on Hawk Digital.